12 tips to become a successful online trader on the digital market
For an increasing amount of companies, eCommerce is the only shop window. But before investing too much work and money, you should read our online tips. They will help you become successful on the digital market.
Tip 1: Observe your competitors
Before starting the concrete planning, think about unique selling propositions (USPs) for your products. Find out what makes your service or product special. Start to plan your sales presence at this point and try to stand out from established stores.
Tip 2: Look for your market
Digital flea markets offering all kinds of things are mainly no success. Visitors often don’t get along due to this oversupply. Focus your product list on a couple of products which are easy to sell. But always keep looking for innovations.
Tipp 3: Choose a payment service system
There is nothing more dangerous to a young and dynamic online store than bearing open bills yourself. Abuse can be expensive. This is why you should collaborate with a payment service provider who will be responsible for risk management up to collections.
Tipp 4: Modern design und conversion optimization
Of course an online store needs to look chic and modern otherwise people might not complete their orders. Therefore best adapt the design following the rules of conversion optimization. An ideal store design is not only visually appealing but also user-friendly. Short loading times and a clever article presentation make the purchase to a pleasant experience for the user.
Tipp 5: Online store with consistent look & feel
Most customers enjoy online shopping till it gets down to paying. Especially when buying at shops which are less well-known costumers have second thoughts at the checkout. It is important that the look & feel of the store and the payment sites are harmonious.
Tipp 6: Be prepared for the future
Trend come and go, technologies change. To make sure your online store will still be modern tomorrow you should choose a sustainable store structure. Think about the extension possibilities your store system should offer to be up to date even after years. Make up your mind about how to integrate mobile shopping in your system. How should texts, pictures and videos be maintained to enable recent content? Keep the store system open for all adaptions. This is the only way to keep your shop up to date over the years.
Tipp 7: Mobile payment service systems simplify process
Especially at the beginning many online traders locally deliver products themselves. If a customer wants to pay with a card you should have a mPOS device at your fingertips. This quickly makes smartphones or tablets become a digital wallet.
Tipp 8: It is all a matter of the right payment mix
Check on a regular basis whether the checkout and payment mix you offer meets the client’s expectations. Three to five different payment methods, from online payment to credit card payment to alternative payment methods are ideal. All options should be clearly visible at a glance.
Tipp 9:Provide information, create trust
Many clients mind ordering from a new store. Even with the sites being attractively designed and the conversion optimization being considered, the store stays an unknown factor. Many customers wonder “What if the products don’t meet my quality expectations, the delivery takes too long or I don’t get the products after the payment?” The best way to take away the client’s fear and create trust is by commonly known trust symbols but also with authentic product reviews and the opinions of happy clients.
Tipp 10: Reasonable online marketing
Store operators have numerous control and analysis tools at their disposal. The collected data can be perfectly used for online marketing. Many store operators don’t analyze the collected data and lose this potential. Reportings deliver data about the success or failure of a product and the strategy can constantly improve.
Tipp 11: Always keep an eye on growth
Online trading doesn’t stop at the national borders. Good store operators should know in which countries there are hidden the biggest potentials for growth. After Germany last year’s online trading growth rate was highest in countries like Spain, Italy, France and Poland.
Tipp 12: Use search engine optimization (SEO) to be present
Potential customers searching for products often make a find on search engines. When a store is shown very high up in the search results chances for a sales closure are better. Store operators should optimize their product descriptions for search to present themselves best possible.